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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Unabridged)
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Unabridged)

Every marketer tells a story. And if they do it right, we believe them....

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Break from the Pack: How to Compete in a Copycat Economy (Unabridged)
Break from the Pack: How to Compete in a Copycat Economy (Unabridged)

Everywhere, products are being commoditized, services are being imitated, and traditional barriers to market entry are collapsing....

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In the News with Jeff Greenfield at the 92nd Street Y: Robert Rubin
In the News with Jeff Greenfield at the 92nd Street Y: Robert Rubin

In this visit to the 92nd Street Y, CNN senior analyst Jeff Greenfield talks to Robert Rubin, former U.S. Treasury Secretary from 1995 to 1999....

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The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable (Unabridged)
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable (Unabridged)

But how do you create a big moo, an insight so astounding that people can't help but remark on it....

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The Big Tech Score: A Wall Street Analyst Reveals Ten Secrets to Investing Success
The Big Tech Score: A Wall Street Analyst Reveals Ten Secrets to Investing Success

The market is down and you know there are good buying opportunities out there. But face it, you're a little skittish. High-tech stocks seem particularly risky...

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The Search: How Google & Its Rivals Rewrote the Rules of Business & Transformed Our Culture (Unabridged)
The Search: How Google & Its Rivals Rewrote the Rules of Business & Transformed Our Culture (Unabridged)

For anyone who wants to understand how Google really succeeded, The Search is an eye-opening and indispensable read....

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