You've heard it over and over: You must have a blog. Yet figuring out how to do it never gets to the top of your to-do list. Tom Gray will walk us through the process....
How Valuable Is Word of Mouth? (Harvard Business Review)
You'll hear why the customers who buy the most from you are probably not your best marketers, and how your best marketers may be worth far more to your company....
Most companies do a thorough job of financial due diligence when they acquire other companies. But all too often, dealmakers simply ignore or underestimate the significance of people issues....
