The Irresistible Offer: How to Sell Your Product or Service in Three Seconds or Less (Unabridged)
When Domino's Pizza gave their customers an offer they couldn't refuse, 30 minutes or less or the pizza was free, Domino's grew from a single store to a $4 billion chain....
The Ole Degree: The Blind Side of Marketing (Unabridged)
If you have ever questioned the status quo and wondered how corporate America can keep from being blind-sided, make sure to join Bill Quest in his journey to regain his market share....
This BusinessWeek best seller from esteemed marketing guru Mark Stevens is an entertaining and useful guide to improving the way businesses promote themselves....