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Better Sales Networks (Harvard Business Review) by Tuba Ustuner, David Godes, Harvard Business Review |
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Better Sales Networks (Harvard Business Review)
Publisher: Harvard Business School Publishing
Author: Tuba Ustuner, David Godes, Harvard Business Review
Audio lenght: 34 min.
Anyone in sales will tell you that social networks are critical. The more contacts you have, the more leads you'll generate and, ultimately, the more sales you'll make. But that's a vast oversimplification. Different configurations of networks produce different results, and the salesperson who develops a nuanced understanding of social networks will outshine competitors. - From the July/August 2006 special Sales issue of Harvard Business Review.
More details on Better Sales Networks (Harvard Business Review)
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