|
Brand Warfare: 10 Rules for Building the Killer Brand
Publisher: McGraw Hill Digital
Author: David D'Alessandro
Audio lenght: 4 hours and 14 min.
In a world where consumers have infinite choices, it's almost impossible to compete without a compelling brand. Creating one, however, requires vision, daring, and the ability to understand the consumer. Above all, brand building requires knowledge of the pitfalls and the opportunities in every business decision. The care and feeding of brands is a battle; Brand Warfare provides the strategic ammunition needed to win.
More details on Brand Warfare: 10 Rules for Building the Killer Brand
Limited Time Offer - Get Your First 3 Months at Audible for $7.49/month!
 |
