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Creating New Market Space by W. Chan Kim and Renee Mauborgne |
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Creating New Market Space
Publisher: Harvard Business School Publishing
Author: W. Chan Kim and Renee Mauborgne
Audio lenght: 37 min.
Head-to-head competition can only get you a larger piece of an existing pie. To break free from the pack and stake out new ground requires a different competitive mind-set and a systematic way of looking for opportunities. This article, which originally appeared in the January-February 1999 Harvard Business Review, is offered in audio form exclusively through Audible.
More details on Creating New Market Space
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