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Curveball: Strategies to Fool the Competition (Harvard Business Review) by George Stalk, Jr. |
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Curveball: Strategies to Fool the Competition (Harvard Business Review)
Publisher: Harvard Business School Publishing
Author: George Stalk, Jr.
Audio lenght: 30 min.
Strategic hardball is about playing rough and tough with competitors; strategic curveball is about outfoxing them. It involves getting rivals to do something dumb that they otherwise wouldn't (that is, swing at a pitch that appears to be in the strike zone but isn't) or not do something smart that they otherwise would (that is, fail to swing at a pitch that's in the strike zone but appears not to be). In this article, George Stalk, Jr. describes four types of curveballs you can throw your competitors. From the September 2006 issue of Harvard Business Review.
More details on Curveball: Strategies to Fool the Competition (Harvard Business Review)
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