Customer Loyalty: Strategies by James L. Heskett and Thomas O. Jones (Harvard Business School), Frederick F. Reichheld (Directory, Bain and Company), and more
Customer Loyalty: Strategies
Publisher: Harvard Business School Publishing Author: James L. Heskett and Thomas O. Jones (Harvard Business School), Frederick F. Reichheld (Directory, Bain and Company), and more Audio lenght: 1 hour 12 min.
These articles from Harvard Business Review address the following questions: How do you bring your organization's focus back to the customer? What role does employee loyalty play in building customer loyalty? This collection addresses these questions and offers advice to executives on implementing new strategies. These articles are available in audio format exclusively through Audible.
