How Valuable Is Word of Mouth? (Harvard Business Review) by V. Kumar, J. Andrew Petersen, and Robert Leone
How Valuable Is Word of Mouth? (Harvard Business Review)
Publisher: Harvard Business School Publishing Author: V. Kumar, J. Andrew Petersen, and Robert Leone Audio lenght: 24 min.
You'll hear why the customers who buy the most from you are probably not your best marketers, and how your best marketers may be worth far more to your company than your most enthusiastic consumers.
From the October 2007 issue of Harvard Business Review.
