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Is Your Company Ready for One-to-One Marketing? by Don Peppers, Martha Rogers, and Bob Dorf |
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Is Your Company Ready for One-to-One Marketing?
Publisher: Harvard Business School Publishing
Author: Don Peppers, Martha Rogers, and Bob Dorf
Audio lenght: 25 min.
Implementing a relationship-marketing program is a complex endeavor. This article from Harvard Business Review will get you started. The authors share valuable advice for identifying, differentiating, and interacting with your customers, as well as for customizing your enterprise's behavior. Ultimately, you'll discover how the more your customer's needs vary, the more attractive they will find a learning relationship. This article, which originally appeared in the January-February 1999 Harvard Business Review, is offered in audio form exclusively through Audible.
More details on Is Your Company Ready for One-to-One Marketing?
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