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Judo Strategy
Publisher: Harvard Business School Publishing
Author: David B. Yoffie and Michael A. Cusumano
Audio lenght: 50 min.
Competition on the Internet is breaking down industry barriers and creating fierce battles between industry giants and small-scale start-ups. The Netscape-Microsoft battles show how start-ups can avoid those conflicts by moving quickly to uncontested ground and, when that's no longer possible, by turning the strengths of dominant players against them. This article, which originally appeared in the January-February 1999 Harvard Business Review, is offered in audio form exclusively through Audible.
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