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Preparing the Perfect Product Launch (Harvard Business Review)
Publisher: Harvard Business School Publishing
Author: James P. Hackett
Audio lenght: 22 min.
Shortly after Jim Hackett became CEO of Steelcase in 1994, the office-furniture manufacturer introduced two products. The Leap chair was a great success. But the Pathways office cubicle system ran into trouble from the start, plagued by R&D disputes, distribution misunderstandings, and product recalls. In this first-person account, Hackett explains how a company could fail as well as succeed.From the April 2007 issue of Harvard Business Review.
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