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The Employee-Customer Profit Chain at Sears by Anthony J. Rucci, Steven P. Kirn, and Richard T. Quinn |
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The Employee-Customer Profit Chain at Sears
Publisher: Harvard Business School Publishing
Author: Anthony J. Rucci, Steven P. Kirn, and Richard T. Quinn
Audio lenght: 30 min.
Most companies know very little about the way their customers and employees think and behave. Sears is different. Its executives are learning not only to measure such attitudes but also to run the company on the basis of them. Learn more about the employee-customer-profit chain at Sears in this article by Anthony J. Rucci, Steven P. Kirn, and Richard T. Quinn. This article, which originally appeared in the January-February 1998 Harvard Business Review, is offered in audio form exclusively through Audible.
More details on The Employee-Customer Profit Chain at Sears
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