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The Necessary Art of Persuasion by Jay A. Conger (Professor of Organizational Behavior, University of California) |
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The Necessary Art of Persuasion
Publisher: Harvard Business School Publishing
Author: Jay A. Conger (Professor of Organizational Behavior, University of California)
Audio lenght: 42 min.
This article from Harvard Business Review explains how the language of leadership is misunderstood, underutilized, and more essential than ever. The author provides 4 essential strategies to use, as well as 4 tactics to avoid. This article, which originally appeared in the May-June 1998 Harvard Business Review, is offered in audio form exclusively through Audible.
More details on The Necessary Art of Persuasion
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