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The Salesman of the Century
Publisher: Phoenix Audio
Author: Ron Popeil with Jefferson Graham
Audio lenght: 3 hours
How much would you pay for the story of Ron Popeil, inventor of the Veg-o-Matic, Popeil Pocket Fisherman, and dozens of other products? Widely acknowledged as the greatest marketer and salesman of the television era, Popeil literally invented direct-response TV sales, which he has used to gross over $1 billion in sales. This is the rags-to-riches story of a man with humble beginnings - he was raised in an orphanage - who became one of the greatest entrepreneurs of the 20th century. But wait, there's more! Told only as he can tell it, Popeil reveals the secrets behind his astonishing success, and offers his advice for selling in today's marketplace. Popeil will convince anyone that an idea and some good old American gumption can go a long way.
More details on The Salesman of the Century
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