Visionary Companies: Their Success and Characteristics by Jerry Porras (Lane Professor of Organizational Behavior and Change, Director of the Executive Program in Leading and Managing Change, Stanford Graduate School of Business)
Visionary Companies: Their Success and Characteristics
Publisher: Stanford Audio Author: Jerry Porras (Lane Professor of Organizational Behavior and Change, Director of the Executive Program in Leading and Managing Change, Stanford Graduate School of Business) Audio lenght: 57 min.
How do you build a company of enduring greatness? Jerry Porras contends that a strong core ideology and the persistent drive for progress are fundamental to the process. Having studied the life history of 18 visionary companies, he offers 6 key mechanisms that these companies use to preserve their core and stimulate innovation and change. He debunks the myth of the charismatic leader and concludes that all firms can use his findings to improve their organizational performance.
