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Your Loyalty Program is Betraying You (Harvard Business Review) by Joseph C. Nunes, Xavier Dreze, Harvard Business Review |
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Your Loyalty Program is Betraying You (Harvard Business Review)
Publisher: Harvard Business School Publishing
Author: Joseph C. Nunes, Xavier Dreze, Harvard Business Review
Audio lenght: 33 min.
Even as loyalty programs are launched left and right, many are being scuttled. How can that be? These days, everyone knows that an old customer retained is worth more than a new customer won. What is so hard about making a simple loyalty program work? Quite a lot, Joseph C. Nunes and Xavier Dreze say in this complete article from the April 2006 The Harvard Business Review. - From the April 2006 issue of Harvard Business Review
More details on Your Loyalty Program is Betraying You (Harvard Business Review)
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